Location:
3501
Sunrise Blvd. #3
Rancho
Cordova, CA 95742
(916)
851-3947
Hours
of Operation:
Monday: 12 - 5pm
Tue.-Thurs.: 12 - 7pm
Fri. - Sat.: 12 - 9pm
Sunday: 12 - 5pm
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Our Mission(s)
To sell a complete range of the best comics, toys & games we can find.
We’re here in part because we love comics, toys & games as much as our customers do, and
we want to make sure we’re always striving to find new and innovative expressions of our
hobbies, as well as the most complete selection of classics and critical and supporting works
we can reasonably expect to sell profitably.
To this end, we order from a variety of suppliers, are open to alternate sources of supply, and
strive to stay informed of trends and new developments in any areas our customers are
interested in. We also do our best to call extra attention to those products we think highlight
the best our creators have to offer, and we make sure they stay available. Whenever we can,
we emphasize creator-owned work as well as works of recognized educational value and/or
literary merit. If we do not stock an item a customer is seeking (or have sold out of a regular
stock item), we will special order it immediately, at no extra charge, and inform them when it
arrives.
To instill a sense of Community in our customers.
Our customers are the most important of the many Communities we belong to. We strive to go
to extraordinary lengths to make them feel welcome, valued, and satisfied. We want to meet
and exceed their expectations every time they set foot in our store, either in Sacramento or
online. We know that by doing so, we turn customers into our best advertisers. We guarantee
our customers 100% satisfaction, or their money will be refunded or their purchase exchanged.
There are some logical limits to this Guarantee (dissatisfaction with the product mix in a
randomly-packed collectible product, for example), but we make every attempt to honor the
spirit of it in all cases.
To support Staff Satisfaction and Excellence
We offer fair compensation and a safe and professional working environment to our entire
staff, as well as incentives to reward excellence. No matter how long a person has worked for
us or plans to work for us, or how many hours they work each week, they are a valued
contributor and receive the same consideration and respect as any other staff member. We
strive to achieve an enthusiastic unity of purpose about our future while still honoring and
understanding our differences and diversity as individuals.
Heroes Alley is a proud equal opportunity employer. We strive to hire the most qualified
personnel we can find regardless of race, age, gender, disability, religious affiliation, or sexual
orientation.
To create wealth through profits and growth.
Heroes Alley profits every day through voluntary exchange with our customers. Profit is
important because it creates potential for growth, ensures job security, and ensures our
overall financial success.
Growth means that we do what we can to meet the evolving needs of our customers and
Teammates. This includes rewarding our Teammates for excellence in serving customers,
adding product lines as we need to, and even expanding our store to new or additional spaces.
To support our community and encourage local involvement.
Our business is intimately tied to Sacramento and the surrounding area. Most of us involved
with Heroes Alley not only work here, but live here as well. Our store is a reflection of those
who shop here, and without them we would not exist. Our mutual interest goes beyond just the
fun of reading good comics, playing with toys or playing a great game, and when we can and
it's appropriate, we’ll respond to our community’s needs:
We donate a portion of our after-tax profits to local and national not-for-profit organizations
that encourage or directly assist in reading and education.
We donate product (and personnel support, where able) to local school and community events.
We make it as easy as possible for institutions like schools and libraries to do business with us
via favorable business terms and special attention.
We reduce waste, reuse, and recycle whenever we are able, and use environmentally sound
cleaning products and conserve energy and water wherever possible.
To respect all of our business associates and competitors and participate in our
industries.
Just as we can’t exist without our customers or Teammates or investors, our suppliers are
another Community we’re a part of. There are hundreds of other businesses we depend on to
assist us in serving our customers, from distributors, to publishers, to our cleaning service, to
the Post Office. We view all of our trade partners and Vendors as allies in serving our
customers, and Teammates, and we treat them with respect, courtesy, and integrity at all
times, and should expect the same in return. We apply the ‘golden rule’ in business dealings: if
we are ever undercharged or receive extra product we are not billed for, we will inform our
supplier of the error so that they will know we are above reproach.
The same is true of any of our competitors. They’re in business for the same reasons we are,
and share our love of comics, toys and games. We can’t possibly have everything everyone
wants all the time, and if we succeed in building the community of customers we’re striving for,
then allies in our mission to satisfy them can only help all of us. We strive to never speak of or
treat any competitor with anything less than the respect and courtesy we wish to have them
show us.
Heroes Alley is committed to involvement in the health of our industries by active participation
in trade organizations, educational programs, and outreach efforts. Wherever possible, we
encourage our Teammates to join such organizations and participate in industry discussions
and exchanges.
These are the guiding principles we strive to adhere to as we go about our daily
tasks. They are by no means our only guidelines, but form the basis for everything
else we do.
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